Enbridge: Automated Contract Review Platform (ACRE)
Product: ACRE, a B2B SaaS platform that automates contract reviews for enterprise clients.
Users: Risk Managers who review hundreds of contracts monthly—a tedious process that takes 30–60 minutes per contract. How might we streamline reviews so they can focus on strategic work?
Objective: Design and ship an MVP in 5 months, while advising on GTM strategy and corporate governance for the new venture.
My role: Lead end-to-end product design—user interviews, journey mapping, wireframes, prototyping, UI, user testing, and QA. Also led stakeholder management and hired a full-time design team.
Who I collaborated with: Product Owner, Engineers, Data Scientists, Management Consultants, Client Stakeholders
Outcome: Reduced contract review time from ~60 minutes to under 1 minute. MVP ready to sell to Fortune 500 companies.
