Condé Nast Traveler brand re-think
Objective
Refreshed look and feel: for elevated travel inspiration
Lay the groundwork for utility: with streamlined site architecture and robust destination guides, venues, and search system
New monetization opportunities: through custom ad products, native integration and affiliate booking
Responsibilities
Competitive research, systems design, wireframing, user testing, interaction design, prototyping, visual design, QA, stakeholder management.
Responsible for venue, gallery, long form, and sponsored content templates, map ecosystem, component card ecosystem, animations, and prototypes.