Condé Nast Traveler brand re-think

 

Objective

  • Refreshed look and feel: for elevated travel inspiration

  • Lay the groundwork for utility: with streamlined site architecture and robust destination guides, venues, and search system

  • New monetization opportunities: through custom ad products, native integration and affiliate booking

Responsibilities

  • Competitive research, systems design, wireframing, user testing, interaction design, prototyping, visual design, QA, stakeholder management.

  • Responsible for venue, gallery, long form, and sponsored content templates, map ecosystem, component card ecosystem, animations, and prototypes.