Scalable design system: Spotlyte needed a new flexible, design system that could grow with the brand

New branding that accurately communicates Spotlyte’s brand values and what users are looking for

A more robust practitioner profile experience so users can seamlessly find and book treatments

Oversee all design and branding for Spotlyte.com: Competitive research, user research, ideation workshops, UX, UI, A/B testing, user testing, roadmap planning, sprint planning, stakeholder management, design team hiring

KPI expectations surpassed: Time spent on site increased 200%, interactions with doctor profiles, a key customer acquisition tool, increased 100%